Let’s face it. Videos are way more fun to watch than reading long posts. When it comes to businesses, these are even more engaging than scrolling down a website. 

As part of your 2021 marketing strategy, you should invest in a good video shoot and use it effectively to reach a broader target audience. 

Here are a few things you can do:

Ask For Stills

Stills from a video shoot provide some of the best advertisement material for a business. 

These are professional pictures that capture your video’s best aspects. Use these on your website, social media pages, and Google My Business page to tease audiences and pique their interest. This is a great way to give them a quick look at what’s in the video and get them to click and start watching.

 Video stills provide great promotional material as they grab people’s attention and help build a good first impression. Images also showcase your brand’s personality and attention to quality. 

Upload Your Video

There’s no point in shooting a video if you don’t upload it to your website and social media pages for better promotion. 

YouTube

It is the biggest video streaming platform. Naturally, it makes sense for you to tap into YouTube’s traffic by uploading your video on it. It is a very cost-effective way to grow your business by reaching your audience easily. Additionally, if you do your YouTube channel SEO right, it will appear in the videos section of Google’s search results. 

Write articles about your business on your website and upload similar videos on YouTube, to easily provide backlinks for your site and be more visible in Google search results. 

Google My Business 

A Google My Business (GMB) page helps people find you in Google search results, and adding a video to it engages your audience and promotes your brand.  

When you upload a video to your GMB, anyone can see it when they Google your brand, making you stand out and driving more sales. 

Facebook 

Who doesn’t use Facebook these days? Whether it is a teen or an older person, you can reach anyone on Facebook. If you have a business page on Facebook, you need to keep it active and engaging to stand out. 

Videos are highly engaging, and people are likely to watch them when they appear on their feed than read long posts. Additionally, you have a high chance of reaching a large target audience as people share videos on their Facebook walls. 

IGTV

With so many Instagram users, it is more suitable to reach out to them than lead them to your website or another platform. 

Use Instagram to provide more value and convenience to your customers by uploading your video to IGTV. These videos appear in people’s feeds that you can use to get views from your followers and build your Instagram presence. 

Your Website 

While social media platforms are essential to post your video on, you must post it on your website. It adds credibility to it and enhances audience engagement. Additionally, it increases SEO and product sales. 

LinkedIn

LinkedIn is the hub of business opportunities that you can use to share any news or updates about your company. Since videos earn more than three times the engagement from people than text posts, you should upload your video to it to reach a larger audience. 

Newsletter

While you upload your video on your social media pages and website, it is a great idea to announce it through a newsletter. With a direct reach to your audience’s inbox, you can encourage them to view your video and drive traffic to your website. 

Email Signature

Not everyone in your target audience will be aware of your video on social media pages. This is why it is essential to create an email signature to inform your readers about it. 

Link out your video there, and ensure that you send the email to your potential customers so that everyone has an opportunity to check it out!

Key Takeaway

Video shoots can be expensive and time-consuming. So when you hire a local video company for a business video, make sure that you get the most out of them.  Use the video and stills from it to upload on various platforms so you can appeal to a broader audience. 

Follow our guide to use your video for your brand’s growth and get your money’s worth!